Coldwell Banker Residential Brokerage has unveiled the Coldwell Banker Global LuxurySM program, reflecting the interconnected world of luxury real estate. Coldwell Banker Global Luxury showcases luxury properties to an international network in 49 countries and territories and effectively retires the Coldwell Banker Previews International name.

Coldwell Banker Residential Brokerage is a local leader in luxury real estate, where the company’s affiliated sales associates represented home buyers and sellers in thousands of luxury home sales throughout 2016. The launch of a fresh global marketing program reinforces Coldwell Banker Residential Brokerage’s leadership in luxury and strengthens the company’s presence in the luxury market.

“The Global Luxury program is a fresh take on international luxury real estate and we’re pleased to launch the program in Northern California,” said Coldwell Banker Northern California President, Mike James. “This roll-out will reinforce our superior client service and demonstrate our leadership in the global market.”

According to the National Association of Realtors®, $100 billion in U.S. property sales each year can be attributed to international buyers. The launch of a dedicated global luxury brand will better identify elite, international clientele and showcase the luxury real estate offerings in California.

As part of the introduction of Coldwell Banker Global Luxury, a new logo, signage and website have been unveiled. The new site will connect 750,000 luxury agents across multiple international brands and will syndicate listings globally to real estate portals around the world. Multiple language translations and currency conversion tools allow international buyers to tailor their experience. The website is mobile-friendly with an accompanying app.

The new Coldwell Banker Global Luxury website can be viewed at coldwellbankerluxury.com.