While once only reserved for lofty dreams of aspiring to live like the “The Jetsons,” the smart home is finally going mainstream as Americans fully embrace the technology.
Coldwell Banker Real Estate partnered with CNET, the world’s largest and most trusted online source of consumer technology news and reviews, to conduct a survey examining consumer trends related to the use of smart home technology. The survey found that more than 1 in 4 Americans own smart home devices and nearly half of Millennials (18 to 34) have already adopted the technology.
Smart home technology is transforming not only the way we live in our homes, but also determining homebuyers’ expectations. In fact, a whopping 81% of those surveyed said they’d be more likely to buy a home if smart technology, such as connected lighting, thermostats, remote-access security, and smart locks, was already installed. Plus, 87 percent said that smart technology made their life easier, and 72 percent said smart home products provide them with peace of mind when it comes to home security.
In addition, the survey found that parents with children under 18 are almost twice as likely to have smart home products than those without children. Parents were also willing to pay more for a home with smart technology (59 percent) compared to those without children (47 percent).
And not surprisingly, the smartphone has become the remote control for the smart home, with 76 percent of those with smart home products controlling them with a mobile device. As for which rooms benefit from smart home technology most, the living room (51 percent) was deemed the smartest, followed by the bedroom (45 percent) and the family / rec room (35 percent).
The Coldwell Banker/CNET survey of approximately 4,000 Americans analyzed trends and insights related to smart home technology. For a full set of survey results highlighting trends related to the incredible innovation taking place in our homes, check out the data sheet here.
As we continue to prove our industry dominance as the leading real estate expert in smart home technology, connecting with a Coldwell Banker Residential Brokerage sales professional has never been smarter.
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